SAGINAW, Mich. -- The Great Lakes Loons announced its purchase of radio station WYLZ 100.9-FM on Monday.

It has been rebranded ESPN 100.9-FM and will operate as an all-sports station beginning March 25, 2008.

100.9-FM will carry ESPN Radio’s flagship weekday programs, Michigan’s sports talk show The HUGE Show and will continue to be the flagship radio home for the Loons.

Loons officials said 100.9-FM will operate from the Citadel Broadcasting studios in Saginaw, but after the conclusion of the baseball season, construction will begin on a state-of-the-art broadcast studio in the Dow Diamond press box, overlooking the baseball field.

Loons' president and general manager Paul Barbeau said that the opportunity to purchase the station was "too good to pass up."