New Store Within JCPenney To Debut Next Week 7-19-2010 - WNEM TV 5

New Store Within JCPenney To Debut Next Week 7-19-2010

JCPenney is getting closer to revealing its newly remodeled store in the Fashion Square Mall.
But the store said shoppers are in for a bigger surprise.
Part of the makeover involves a Sephora store within Penney’s.
Right now the beauty boutique is hidden behind plastic curtains, but come July 30, shoppers will have a chance to indulge in its high-end make-up, hair care and fragrance lines.
JCPenney said adding Sephora to its stores can nearly triple the number of visits customers make to that location per year.
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