GM's Buick Brand To Get Luxury Compact Car 10-07-2010 - WNEM TV 5

GM's Buick Brand To Get Luxury Compact Car 10-07-2010

General Motors has announced the addition of a new compact car to its Buick luxury brand Thursday as the automaker broadens its lineup of fuel efficient vehicles.
Buick will add a luxury version of the Chevrolet Cruze that will be called the Verano. The Cruze is a compact car that is just now reaching dealerships.
"This is the type of place we want to start making small cars in America, in Michigan, for profit once again," said Mark Reuss, president of General Motors.
The Verano will be built at a GM factory in Orion Township, Mich., that is being retooled to make the Chevrolet Aveo subcompact next year. The Verano will go on sale at the start of 2012.
"We have to have a manufacturing and industrial policy in America that creates jobs here, rather than somewhere else," said Michigan Gov. Jennifer Granholm on Thursday. "For America to be strong, we have to be able to manufacture stuff here, and for America to be strong, we have to have the policy that supports the workers and manufacturers here."
Auto Workers: Do You Commute To Orion Township? Let Us Know
GM said it will invest $145 million in the plant that will eventually employ 1,500 workers. Exactly how much the compact Buick could cost has not been announced, but most compacts start at $14,000, with the Chevy Cruze starting at about $17,000.
"It's great news for Garber, it's great for Michigan [to] bring in another product to be built here," said Garber general Manager Rich Perdue, a Saginaw-based auto dealer. "We've got the Lucerne being built in Michigan, the Buick Enclave built in Michigan and now this car. [It's] great for the community."

The Orion plant, which once made midsize cars such as the Pontiac G6, has been shut down for nearly two years as GM retools its inner workings so that it can churn out a revamped version of the subcompact Aveo.
That car will go on sale in the middle of next year.
Most of the plant's roughly 1,330 workers have been laid off until it reopens next year.
The Cruze, built in Lordstown, Ohio, is about the size of a Ford Focus or Honda Civic and is larger than an Aveo.
General Motors Co. is hoping the smaller Buick will help attract younger people to the brand. Until recently, Buicks were mostly characterized by bench seats and soft, cushy rides.
Buick sales so far this year are up 58 percent thanks to strong demand for the LaCrosse luxury sedan and Enclave large wagon.
Meanwhile, General Motors and the United Auto Workers also said they have reached a deal that could cut in half the hourly wage of some workers at the factory.
The deal at the plant in Orion Township near Detroit is part of a plan to help GM build profitable compact and subcompact cars in the U.S.
The deal was revealed Thursday as GM announced that it would build a new compact Buick at the factory.
Under the plan, 40 percent of the plant's workers could be paid about $15 an hour. The rest will make top UAW wages of around $29 an hour.
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