Local Tourist Spots Happy About 'Pure' Campaign 12-03-2010 - WNEM TV 5

Local Tourist Spots Happy About 'Pure' Campaign 12-03-2010

Early Friday morning, the state Legislature approved spending for $10 million more on the advertising to help kick-start tourism this winter and spring.
WNEM TV5’s Craig McMorris visited one of the top tourist spots in the state to get reaction to the funding.
The television ads are designed to attract out-of-state visitors to Michigan.
Some tourists from Cincinnati visited Mid-Michigan’s Little Bavaria on Friday. Most whom TV5 talked with have heard of the Pure Michigan campaign, and said it definitely influenced them to come and spend their money. "Yeah, I have seen the ads," said Cincinnati resident Tim Schaefer.
“There's a billboard on I-75 in Cincinnati that says ‘Pure Michigan,’ and there's a picture of a beautiful beach, so it kind of gets you excited," said another Cincinnati resident Carol Fey.
"I’ve seen the signs, also, of Pure Michigan and I’ve always wanted to come up here. This is my first time in Frankenmuth," said June Schaefer, who's also from Cincinnati.
McMorris also talked with a group of visitors from Adrian, Mich., a bit closer to home.
"Have you heard of the Pure Michigan ad campaign, the tourist campaign?” asked McMorris. "No," responded Adrian resident Ashleigh Mayfield emphatically.
If the Legislature hadn’t allocated money for Pure Michigan on Friday morning, the campaign would have ended next month.
The losers in the deal are the state’s start-up technology companies. Gov. Jennifer Granholm agreed to take money from a fund designed to give them assistance, and give it to the Pure Michigan campaign.
That's OK with Michiganders TV5 spoke with.
"I think we should trust our government and hopefully they'll spend it and they'll know in the state where it should go," said Faith Godwin, also of Adrian.
One report released last February indicated that every dollar spent on the Pure Michigan ads generated nearly $2.25 in revenues for the state.
A local businessman hopes the campaign will receive more money for the summer tourist season. "It's my understanding that the incoming governor, Snyder, is also supportive of the tourism industry in Michigan campaign," said Frankenmuth businessman Bill Zehnder.
If that campaign is anything like this summer’s promotion, it would need a $15 million boost in the next few months.
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