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Miller Lite Partners with Fox's "The Internship" Movie, Launches Promotion to Award Its Own Unbelievable "Internship" Opportunity
CHICAGO, March 14, 2013 /PRNewswire/ -- Vince Vaughn and Owen Wilson are taking on a dream internship this summer. They're not the only ones.
Miller Lite is partnering with 20th Century Fox's summer comedy movie "The Internship," which arrives in theaters everywhere June 7 and stars Vaughn and Wilson. Inspired by the film, Miller Lite is going to give four legal-drinking-age friends the experience of a lifetime: A two-week Miller Time "Internship" that will take them across the country for a series of special Miller Lite events.
The winners of the two-week "internship" will travel in a customized Miller Time "Internship" RV that will feature all the elements of a great "mancave," stopping in Philadelphia, Charlotte, Milwaukee, Chicago, Dallas, Las Vegas and Los Angeles. Instead of filing papers and fetching coffee, they'll deliver beer to the hottest pool party in Vegas, go behind the scenes to see how Miller Lite is brewed, become honorary members of Brad Keselowski's pit crew on race day and walk the red carpet in Los Angeles for the premiere of "The Internship."
"Our partnership with 'The Internship' film led us to wonder, what would a dream internship with Miller Lite look like?" said Ryan Reis, senior director of marketing for Miller Lite. "Miller Time is all about great times over a beer with good friends, so the winners had to be a group of friends rather than an individual. And to deliver on the great times part of that equation, we're going to fill their internship with the type of experiences only Miller Lite can deliver."
Now through April 7, beer drinkers can enter for a chance to win the Miller Time "Internship" through an open call for entries on Facebook.com/MillerLite. Sets of four friends must enter together.
A panel of judges will select 15 groups from the initial pool of entries for the Miller Time "Internship." Groups that are selected will participate in a screening via an online video conference or in person at MillerCoors headquarters in Chicago. The winning group will hit the road for the Miller Time "Internship" from approximately May 17 through May 30.
Miller Lite, which is the official beer of South by Southwest, launched the entry process for the Miller Time "Internship" today at the festival in Austin, with the help of actors Josh Brener, Josh Gad and Max Minghella, all of whom star in "The Internship."
"We are thrilled to partner with Miller Lite on 'The Internship'," said Zachary Eller, senior vice president, marketing partnerships and promotions at 20th Century Fox Films. "Their program, with a total 360-degree activation through media, packaging, on-premise and digital channels, is going to generate enormous excitement about the movie with their consumers. The Miller Lite 'Internship' program is a smart and fun way to engage fans. We think Miller Lite and the film is a great brand fit."
The Miller Lite partnership with "The Internship" is being supported with TV and out-of-home advertising, retail point-of-sale materials, digital marketing and public relations. For additional information about the rules and entry process for the Miller Time "Internship" and the brand's partnership with "The Internship," visit Facebook.com/MillerLite or follow @MillerLite on Twitter.
About "The Internship" and 20th Century Fox
In THE INTERNSHIP, Billy (Vince Vaughn) and Nick (Owen Wilson) are salesmen whose careers have been torpedoed by the digital world. Trying to prove they are not obsolete, they defy the odds by talking their way into a coveted internship at Google, along with a battalion of brilliant college students. But, gaining entrance to this utopia is only half the battle. Now they must compete with a group of the nation's most elite, tech-savvy geniuses to prove that necessity really is the mother of re-invention. The film was directed by Shawn Levy from a screenplay by Vince Vaughn and Jared Stern, and a story by Vince Vaughn. The producers are Vince Vaughn and Shawn Levy.
One of the world's largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions and Twentieth Century Fox Animation.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
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