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SOURCE The Yankee Candle Company, Inc.
Nine New Scents Perfect for Festive Decor, Entertaining and Gifting
SOUTH DEERFIELD, Mass., Oct. 21, 2013 /PRNewswire/ -- The Yankee Candle Company, Inc., a market leader and manufacturer of premium scented candles, today announced the launch of four new holiday Yankee Candle® fragrances and five new holiday fragrances in its elegant Pure Radiance™ line. Capturing the holiday traditions that make this such a special time of year, the new fragrances evoke nostalgia for baking holiday cookies with the kids, celebrating with loved ones and appreciating that the best memories are homemade. These new fragrances are available for purchase immediately at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. With the variety of sizes and fragrances, these new options make the perfect addition to home decor this holiday season and the perfect gift.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/61721-yankee-candle-holiday-fragrances-seasonal-traditions-spices-sweet-treats
"Each year we combine traditional holiday fragrance notes with seasonal trends to create unique scents, like our new Snowflake Cookie™ that pairs the traditional holiday cookie scent with the growing trend of pink as a festive color," said Hope Margala Klein, executive vice president, brand, design and innovation for The Yankee Candle Company, Inc. "These combinations evoke warm memories of holiday seasons past while sparking new traditions."
The five new Pure Radiance™ fragrances are available in two sizes. They offer the perfect combination of style and ambiance with a simple, graceful design that complements any home decor while the soothing crackling flame creates a welcoming and peaceful atmosphere.
NEW HOLIDAY FRAGRANCES – Four new fragrances, inspired by homemade holiday memories.
Price: $1.99 MSRP - $27.99 MSRP
($27.99 MSRP – Large Tumbler or Jar; $24.99 MSRP – Medium Tumbler or Jar; $15.99 MSRP – Small Tumbler; $10.99 MSRP – Small Jar; $1.99 MSRP - Tarts® Wax Melt or Samplers® Votive)
Celebrate Christmas™ – From the heart of the kitchen, unforgettable holiday moments are brought home again with this comforting recipe of spices and sweets.
Snowflake Cookie™ – A new Christmas tradition that is sure to charm: perfectly pretty holiday cookies, deliciously decorated with sugary pink icing.
Merry Marshmallow™ – It's a marshmallow world at Christmas! Find happiness in a delightfully luscious and creamy soft concoction of marshmallow and vanilla.
Season of Peace™ (Yankee Candle Retail Store Exclusive) – Reflect on the silently peaceful solitude of winter's snowfall, captured in this cool, enchanting white musk blend.
NEW HOLIDAY PURE RADIANCE™ FRAGRANCES – Five new fragrances make it an extra special holiday with the warm glow of a wider wick, modern design and exceptional festive fragrances.
Price: $10.99 MSRP – $27.99 MSRP
($27.99 MSRP – Large Vase; $22.99 MSRP – Medium Vase)
Iced Cookie – A holiday temptation of just-baked vanilla goodness and creamy vanilla frosting.
Holly – Deck the halls with the bright glow of fruity citrus, red berry, persimmon and evergreen.
Cinnamon – Welcome the season with a warm spice-rich infusion of prized cinnamon.
'Tis the Season – Ring in the season with a brisk, winter forest breeze of fresh Canadian fir, tingling spearmint and icy cedarwood.
Merry Mint™ – Find lots of holiday cheer in the luscious blend of vanilla ice cream, fresh mint and bittersweet chocolate.
Take a trip down memory lane with "New Holiday Fragrances" video. To learn more about Yankee Candle and its new holiday fragrances visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany, Twitter (@theyankeecandle) or Instagram (@theyankeecandlecompany).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
The Yankee Candle Company, Inc.
413-665-8306 x 4391
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