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SOURCE mPhase Technologies, Inc.
Winter marketing progresses as target segments expand
EAST RUTHERFORD, New Jersey, January 3, 2014 /PRNewswire/ --
mPower Technologies Inc. (http://mpowertech.com/), the consumer products division of mPhase Technologies, Inc. (OTCQB: XDSL), announced today that they have been expanding their target markets as the winter sales season progresses. The company has been working on a marketing plan to grow sales throughout the winter and has started to strategically launch the marketing efforts for the spring and summer seasons.
Advertising has been directing consumers to the website for purchase in an easy to recall way at http://www.jumpitnow.com. The marketing mix promoting the product has a broad range from radio to trade shows with a big launch into a new target segment at the NY Boat Show. mPower had been primarily targeting the auto market and is now broadening the reach into new market niches to expand growth into the spring and summer buying seasons. The NY Boat Show opened New Year's Day and launched the Jump It in the marine market.
The mPower JUMP IT delivers an incredibly powerful, compact jump-starting capability. With an introductory MSRP of $89.95, it's priced to sell. Millions of car owners and boat enthusiasts, worldwide, can enjoy the peace of mind that comes with never having to use jumper cables ever again because these products are always handy, always ready and always easy to use.
About mPower Technologies
mPower Technologies Inc. is the consumer products division of mPhase Technologies Inc. (OTCQB:XDSL), a 2013 Frost and Sullivan recipient for the North American Advanced Battery Technology Innovation Award. mPower Technologies is the wholly owned consumer products division of mPhase Technologies. More information about the company can be found at http://www.mpowertech.com.
About mPhase Technologies, Inc.
mPhase Technologies is a publicly traded company (XDSL) that is introducing a revolutionary Smart Surface technology enabled by breakthroughs in nanotechnology, MEMS processing and microfluidics. Our Smart Surface technology has potential applications within drug delivery systems, lab-on-a-chip analytic systems, self-cleaning systems, liquid and chemical sensor systems, and filtration systems. mPhase has pioneered its first Smart Surface enabled product, the mPhase Smart NanoBattery. In addition to the Smart Surface technology more information about the company can be found at http://www.mPhaseTech.com.
As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in technology and product development; the Company's ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company's SEC filings, including the financial statements and related information contained in the Company's SEC Filing. mPhase assumes no obligation to update the information in this release.
Contact: Danielle LaSalle, +1-973-256-3737
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