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TBS and Drync to award 2,500 fans with wine to mark hit comedy's season 5 launch
NEW YORK, Jan. 6, 2014 /PRNewswire/ -- To help combat the much publicized global wine shortage and celebrate the season 5 premiere of the hit comedy series Cougar Town, TBS is teaming up with Drync-the full-featured wine-discovery mobile app, to award 2,500 lucky fans free wine through the Drync app. Cougar Town, which stars Courteney Cox, follows a group of friends who support each other through the challenges and pitfalls of life with a little dysfunction and a whole lot of wine. Season 5 is set to launch Tuesday, Jan. 7, at 10 p.m. (ET/PT), exclusively on TBS.
With the impending return of Cougar Town, demand for wine is at an all-time high. In honor of the show's fifth season, TBS is giving away 2,500 Drync gift certificates for two bottles of wine, giving the show's fans a chance to join in the fun Cougar Town style.
To kick off the excitement, TBS will invite fans to download the free Drync wine app one week before the premiere. On premiere day, and for seven days following, Cougar Town will release a secret gift certificate code daily for two bottles of wine via Drync.
"Working with TBS on this unique and creative promotion for Cougar Town was a natural fit," says Brad Rosen, CEO of Drync. "This partnership introduces Cougar Town's social, wine-loving audience to a revolutionary way of buying and enjoying wine. We are proud to help Cougar Town fans get ahead of this disturbing wine shortage "
"Cougar Town fans are primed for all kinds of wine-soaked fun, making this promotion with Drync a perfect fit," said Tricia Melton, senior vice president of entertainment marketing and branding. "This is a great way for fans to celebrate the launch of Cougar Town's fifth season."
In addition to the free win promotion, Emmy®-winning television host and author Leslie Sbrocco – co-founder of ThirstyGirl.com – is also lending her expertise and love of wine surrounding the launch of Cougar Town's new season. Sbrocco will offer wine tips, wine pairings and how to throw a wine tasting party the Cougar Town way.
Founded in 2008, the Boston-based app developer has become one of the largest mobile social networks for wine drinkers. Drync is the first mobile app that allows consumers to find, track, share, notate and purchase wine at the moment it is most relevant to them – while they are drinking it. The Drync iPhone app recognizes most wine labels within seconds, using state-of-the-art image recognition and a database of over 1M label images and in August 2013, it expanded its reach to consumers in 41 states. The elegant and intuitive mobile app, available on iOS and Android, allows consumers to quickly and easily purchase the wines they love on their mobile phones for home delivery. It is also fully integrated into an e-commerce enabled website. For more information, please visit: http://www.drync.com
TBS is basic cable's reigning champion among young adults in primetime. Available in 101 million households, TBS features original scripted comedies like Cougar Town, Ground Floor, Sullivan & Son and Men at Work, as well as American Dad!, which will become a TBS original series in late 2014. TBS also features original unscripted series like King of the Nerds, Deal With It and Trust Me, I'm a Game Show Host, as well as the upcoming CeeLo Green's The Good Life. In late night TBS, is home to the Emmy®-winning series CONAN, starring Conan O'Brien, and The Pete Holmes Show. The TBS lineup also includes popular contemporary comedies, such as The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports.
TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
About Cougar Town
Cougar Town is set to launch its fifth season Tuesday, Jan. 7, on TBS. The series stars Courteney Cox as Jules Cobb, a recently remarried mom who is never far from her wine and her group of friends. They include her under-achieving ex-husband, Bobby (Brian Van Holt); her next-door neighbor and confidante Ellie (Christa Miller); Ellie's lovably average husband, Andy (Ian Gomez); Jules' neighbor-turned-husband Grayson (Josh Hopkins); and Jules' feisty protege, Laurie (Busy Philipps). Meanwhile, Jules' 21-year-old son, Travis (Dan Byrd), often proves himself more adult than anyone in the group.
Cougar Town was created by executive producer Bill Lawrence (Scrubs, Spin City) and consulting producer Kevin Biegel (Scrubs). Ric Swartzlander (Gary Unmarried) joined the show last season as executive producer and showrunner. Courteney Cox and David Arquette also serve as executive producers. Cougar Town is produced by ABC Studios.
Drync Press Contact: Eda Kalkay
TBS Press Contact: Carmen Davenporte-McNeal
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