All this snow is 'white gold' for those in the snow business - WNEM TV 5

All this snow is 'white gold' for those in the snow business

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Mid-Michigan got pounded by the early January storm, with some parts of the region seeing more than a foot falling within a 36-hour period.  The classic Mid-Michigan snowstorm has plows out across the area scraping for that money.

"It means a lot of hours. Yes, a lot of money," said Adam Hoffman, who is out plowing apartment parking lots and driveways.

In these parts it's called winter's 'white gold,' and plow driver Adam Hoffman hasn't passed up the opportunity to cash in.

"About 36 hours. I've had a nap here and there," laughed Hoffman, who talked about the hours he's worked. "We got to make sure we get it to where cars don't get stuck and make everybody happy."

Debbie Beamish said she is also raking in the dough. She has been ripping through Saginaw neighborhoods in a four-wheel drive delivering pizza, down some roads she says the plows haven't even touched yet.

"A lot of people will just, 'I can truck right on through.' No, you can't, and they get stuck, so you have to go around the block or whatever," said Beamish.

But as the dig-out continues, Jonah Conner said he's prepared for even the toughest conditions.

"Just clearing off my car before another storm comes in, you know," said Conner.

An emergency survival kit sits in his back seat, equipped with what seem to be necessities today.

"Yeah, just in case, my grandma gave it to me, a nice Christmas present just to go along, but yeah, I think it's definitely going to help, especially with how I've seen this winter start, so hopefully it'll get better," said Conner.

And experts remind people who must head out in this weather to always be equipped with a winter survival kit. That includes survival blankets, hand warmers, flash lights, water and food, just to name a few items.

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