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SOURCE Porsche Cars North America, Inc.
Porsche 911 and Panamera S E-Hybrid to make red carpet appearance at Los Angeles awards show
LOS ANGELES, Jan. 15, 2014 /PRNewswire/ -- Hollywood is revved up for the 19th annual Critics' Choice Movie Awards, where Porsche Cars North America, Inc., the exclusive importer of Porsche vehicles in the U.S., will showcase two of their signature star rides. The Porsche 911 and Panamera S E-Hybrid will make their red carpet debuts at the ceremony, broadcast live January 16 on the CW network.
"From multi-year partnerships with marquee concert venues in our North American hometown of Atlanta to the 2014 Critics' Choice Movie Awards, Porsche is a proud supporter of arts and entertainment in the communities where our customers live," said Detlev von Platen, president and CEO, Porsche Cars North America. "Tomorrow night will be no exception, as the finest in film will mingle with the finest of cars on the red carpet."
The Broadcast Film Critics Association (BFCA) honor winners for cinematic excellence in 28 categories. Sam Rubin and Jessica Holmes from the Los Angeles CW affiliate, KTLA-TV, will launch pre-show coverage by interviewing members of the Porsche Cars North America, Inc. team about the vehicles, fit for any Hollywood star.
"Since the 911 debuted on U.S. soil 50 years ago, Porsche has integrated its iconic brand into cinema. As we celebrate the best films of 2013, it only makes sense to integrate our models premiering in 2014," continued von Platen.
The show's host, Aisha Tyler, will also experience the new 2014 Porsche Panamera sports sedan and arrive in absolute style.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, including the Macan and Cayenne SUVs and the Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.
At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.
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