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Platform Helps Dealers Combine CRM, Digital Marketing Efforts
OVERLAND PARK, Kan., Jan. 23, 2014 /PRNewswire/ -- VinSolutions, the marketplace leader of Customer Relationship Management (CRM) tools for the automotive industry and Haystak Digital Marketing, the automotive marketplace leader for digital marketing products and services, announce the full integration of the VinSolutions CRM suite of products and Haystak's digital marketing solutions in their all-new website platform.
"Since VinSolutions acquired Haystak last year, we've been working diligently to combine our expertise and create best-in-class products for dealers," said Duncan Scarry, Founder and General Manager of Haystak Digital Marketing. "The VinSolutions CRM integration with the all-new website platform, combined with our ever-expanding suite of digital marketing solutions, allows Haystak to help dealers connect with customers, drive more engaged traffic to their showrooms and increase the return from their online marketing investments through better execution and measurement."
"The existing integration of VinSolutions' CRM and website platform is one of the key features that dealers value and utilize to increase consumer engagement and return on investment," said Brian Skutta, Vice President and General Manager of VinSolutions. "VinSolutions' dealers who choose to upgrade to the new platform will benefit from Haystak's digital marketing expertise while maintaining the same integrated CRM functionality they have today, including our VinLens live website tracking."
Developed from the ground up with the latest, most innovative technology, the Haystak platform will offer dealers:
"The integration between the VinSolutions' CRM and Haystak's all-new website platform allows a dealer's digital marketing efforts to come full circle, providing a level of insight not found in any other solution. The combination gives dealers the best tools the industry has to offer to acquire new customers and maintain those relationships for years to come," added Skutta.
VinSolutions and Haystak Digital Marketing will debut the all-new website platform at the upcoming National Automobile Dealer Association (NADA) convention in New Orleans, (Haystack's booth #2538 and VinSolutions booth #2427).
Founded in 2006, VinSolutions® helps automotive dealers consolidate their marketing and internal management systems into one fully-integrated dealership marketing system enhancing a dealers' ability to find, sell and keep customers more profitably. Headquartered in Overland Park, Kansas, VinSolutions is a subsidiary of AutoTrader Group, which includes AutoTrader.com®, Kelley Blue Book®, vAuto®, HomeNet Automotive®, AIS Rebates™ , Genius Labs® and Haystak™. AutoTrader Group is a subsidiary of Cox Enterprises. For more information, please visit www.autotradergroup.com . For more information about VinSolutions please visit http://www.vinsolutions.com/about-us.aspx
About Haystak Digital Marketing:
Haystak Digital Marketing is a leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by over a thousand automobile dealerships including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. Haystak Digital Marketing is a product from VinSolutions, Inc. For more information visit http://www.haystak.com/about-us/
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