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-- This study is based on 230,000 Android and iOS apps on UMENG analytics platform. All data was collected from January to April 2014.
BEIJING, June 10, 2014 /PRNewswire/ -- China has a population of more than 1.3 billion people. However the lifestyles, living standards, education level and consumer needs of the population varies greatly from region to region and from city to city. The mega cities of Beijing, Shanghai, Guangzhou, Shenzhen are a world apart from the rural towns of western China. Despite these big differences the smartphone has become ubiquitous throughout the country; Umeng now tracks 780 million active smart devices across China. Much is known about users in the tier 1 cities as well as the provincial capital 2nd tier cities. In this report Umeng brings into focus some of the characteristics of mobile users in the smaller tier 3 cities and towns.
First tier includes the 4 biggest and perhaps "most international" cities in China -- Beijing, Shanghai, Guangzhou and Shenzhen.
Second tier includes 15 cities, namely, Tianjin, Chongqing, Nanjing, Hangzhou, Chengdu, Wuhan, Xi'an, Qingdao, Shenyang, Dalian, Xiamen, Wuxi, Jinan, Changsha and Fuzhou. They are all big cities with large populations and high GDP.
Key findings from the report:
You can also download the report:
UMENG website: http://www.umeng.com/umengdata_reports
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