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SOURCE Casio America, Inc.
Three New G-SHOCK Color-ways Take Their Lead from Baby-G
DOVER, N.J., June 16, 2014 /PRNewswire/ -- G-SHOCK announces a limited partnership with Baby-G for Spring 2014, featuring three new fashion-forward color-ways. All watches (sold separately) in the new GA110BC series embody the ethos of undeniable toughness and durability.
The GA110BC model is presented in glossy Cobalt Blue (-2A), glossy Titanium Silver (-8A), and matte Canary Yellow (-9A). All three models take their style cues from Baby-G and make a perfect accessory for trendsetters this season.
The new colorway series features shock and water resistant (up to 200M) technologies, standard on all G-SHOCK watches. Other features of the series include: magnetic resistant capabilities, auto LED backlighting, and 4 daily alarms with 1 snooze function. Flash alert allows for any preset notifications to be clearly recognized, while the GA110's 1/1000th sec. stopwatch, speed indicator, 24 hr countdown timer, and 12/24 hr operating format, ensure the most accurate capabilities in time-keeping.
"We had so much success with our first G-SHOCK x Baby-G pairing for Winter 2013," said Shigenori Itoh, Chairman and CEO of Casio America, Inc, "That it made perfect sense for us to offer a fresh new color perspective this season."
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up". This 2013, G-SHOCK is celebrating their 30th anniversary.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
Sue Vander Schans
CASIO AMERICA, INC.
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