Local school district advertises to attract students - WNEM TV 5

Local school district advertises to attract students

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The school year just ended, but the competition is on for parents to pick what schools their kids will go to in September.

Local school districts are already airing television ads, hoping to get parents' attention.

"It's a great avenue to get the word out on what's happening," said Tim Wilson, superintendent of the Carrollton school district.

School is out for summer, but some administrators in Mid-Michigan are working hard to attract new students by advertising their districts. 

Wilson said the Carrollton district, like others, is marketing it's schools and programs through radio and television spots. 

The school district sets aside a small part of its yearly budget for marketing. 

"We have an advertising budget. It varies from year to year depending on what that year looks like. Students come first  and we're making sure we can meet our needs," Wilson said.

He said a balanced budget  is also one of his selling points.

"We want to let people know we are financially strong and that we're going to be here for a long time and continue to educate kids so we try to get that word out," Wilson said.

Wilson said the district also advertises to educate students and families about good things happening in their schools.

"Part of my job is letting parents know what we're doing here," Wilson said.

He said the results are showing those advertisements are paying off with more Schools of Choice students enrolling in the district.

"We've got pretty strong numbers coming in with Schools of Choice. It seems like we have more applicants than normal so that's good. We see it as a positive sign," Wilson said.

Schools of Choice programs provide students with additional enrollment opportunities including allowing non-resident students to enroll in a district other than their own.

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