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SOURCE Conde Nast Entertainment
THE SCENE is an Industry-First Platform, Curating the Best Digital-First Video Content from Today's Most Trusted Sources
Gillette Signs on as Brand Launch Partner
THE SCENE Announces New Content Partners AOL, Vox Media, Forbes and PBS Digital Studios
NEW YORK, July 16, 2014 /PRNewswire/ -- Conde Nast Entertainment (CNE) today launches THE SCENE (thescene.com), the industry's first platform devoted to curating and showcasing premium digital-first video content from the most trusted sources in traditional and digital media. THE SCENE currently features digital video content from iconic Conde Nast brands, including Glamour, GQ, Vogue, Wired, Vanity Fair, Teen Vogue, Style.com, Self, Allure, Golf Digest, Bon Appetit, Epicurious, Brides, Details, W and The New Yorker.
THE SCENE also will feature premium programming from top media partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media, and JASH.
"THE SCENE delivers the best digital video experience in an environment created to showcase premium content. From digital shorts, to scripted series, to documentaries across many genres, THE SCENE is a place to discover, watch and be inspired," said Dawn Ostroff, president, Conde Nast Entertainment.
The Scene will host over 12,000 premium digital-first videos, including nearly 200 video series from over 20 iconic brands and partners. Debuting exclusively on THE SCENE is the entire second season of Glamour's "The Single Life," marking the first time CNE has released an entire series at once. Other popular series debuts will include a full season of Teen Vogue's "Strictly Ballet" and Wired's "Teen Technorati" as well as a weekly exclusive video from BuzzFeed.
"THE SCENE houses the most trusted voices in their respective categories-Vogue for women's fashion, GQ for men's lifestyle, Bon Appetit and Epicurious for food and entertaining, MLS and Golf Digest for sports, The Weather Channel for weather-all featuring original video content that is head-and-shoulders above the competition," said Fred Santarpia, chief digital officer, Conde Nast Entertainment. "THE SCENE is a destination where the best premium digital video entertainment from the most trusted sources won't get lost in the avalanche of new user uploaded videos, click bait videos and last night's television clips."
Debut advertisers on THE SCENE include Gillette Deodorant.
"Gillette Deodorant's partnership with THE SCENE is a great opportunity for CNE's audience to get a firsthand look at trends and styles within the men's personal care space through engaging digital content," said Doug Sticksel, senior associate brand manager, Gillette Personal Care. "Gillette Deodorant looks forward to the resulting conversation and using audience insights to continue delivering high-quality products."
For more information on THE SCENE, visit thescene.com and:
Follow THE SCENE on Twitter: https://twitter.com/SCENE
Like THE SCENE on Facebook: https://www.facebook.com/thescenevideo
Subscribe to THE SCENE on YouTube: http://Youtube.com/thescene
Find THE SCENE on Instagram: http://Instagram.com/thescene
About Conde Nast Entertainment (CNE)
Conde Nast creates the world's best content for the world's most influential audiences, attracting millions of consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Conde Nast Traveler, Details, Allure, Architectural Digest, Bon Appetit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.
The company launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming. Conde Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.
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