Teen shirt design similar to Jack Daniel's label - WNEM TV 5

Kohl's asked to stop selling 'knock-off' Jack Daniel's shirt to teens

Posted: Updated:
Spokesman Phil Lynch told The Tennessean that the shirt appears to violate the company's responsible marketing code, which lead to the cease-and-desist request. (Photo Source: Kohls.com, Jack Daniel's logo) Spokesman Phil Lynch told The Tennessean that the shirt appears to violate the company's responsible marketing code, which lead to the cease-and-desist request. (Photo Source: Kohls.com, Jack Daniel's logo)

(WMC) - Could the big-box retailer Kohl's be selling a shirt inspired by Jack Daniel's Tennessee Whiskey to teen girls?

Regardless of store's intention, Brown-Forman Corporation—one of the largest American-owned wine and spirits businesses—sent a letter asking Kohl's to stop selling the shirt.

Spokesman Phil Lynch told The Tennessean that the shirt appears to violate the company's responsible marketing code, which lead to the cease-and-desist request.

"The letter informs Kohl's that the shirt in question is violation of our Jack Daniel's trademark and that it is inappropriate that the shirt that looks like the Jack Daniel's label is being marketed to underage girls," said Lynch, who could not share with letter with WMC Action News 5 by policy. "I can confirm that we have sent a letter to Kohl's asking them to stop selling the Jack Daniel's knock-off shirt."

The brand About A Girl's "Original Los Angeles" design, with similar font and details to Jack's black-and-white label, specifically targets juniors on Kohls.com. Although, the shirt does not mention alcohol.

A couple of summers ago, Brown-Forman's legal team sent a cease-and-desist letter to an independent book publisher, saying one of their novel covers was under trademark violations. The letter circulated online because the team said Jack Daniel's was "flattered" by Lazy Fascist Press' "affection for the brand," and they offered to "contribute a reasonable amount" in order to have the design changed in the digital version and re-prints—if quick action was taken.

Brown-Forman told Bloomberg Businessweek that they don't always send letters like they did to the publisher and that the company deals with hundreds of infringement cases a year.

As the oldest registered distillery in the U.S., Jack Daniel's trademark is nearly 150 years old. The brand tweaked its label in 2011, but aside from removing some icons the look remained virtually the same.

WMC Action News 5 reached out Kohl's for further details but has not heard back.

Copyright 2014 WMC Action News 5. All rights reserved.

  • Trending StoriesTrending StoriesMore>>

  • Report: 5 people injured in nightclub shooting

    Report: 5 people injured in nightclub shooting

    Sunday, May 28 2017 4:19 PM EDT2017-05-28 20:19:44 GMT
    WNEMWNEM
     Police are investigating a shooting that took place early Sunday morning at a nightclub in south Mississippi.    Five people sustained injuries that were not life-threatening.    WLOX quoted police as saying the shooting happened at Platinum Sports Bar & Lounge in Moss Point.    According to Moss Point Police Department, a fight started in the club, which spilled outside into the parking lot. Several people began shooting. Five people were ...More >
     Police are investigating a shooting that took place early Sunday morning at a nightclub in south Mississippi.    Five people sustained injuries that were not life-threatening.    WLOX quoted police as saying the shooting happened at Platinum Sports Bar & Lounge in Moss Point.    According to Moss Point Police Department, a fight started in the club, which spilled outside into the parking lot. Several people began shooting. Five people were ...More >
  • Woman charged in husband's hospital death dies

    Woman charged in husband's hospital death dies

    Sunday, May 28 2017 4:12 PM EDT2017-05-28 20:12:22 GMT
    nonenone
    A woman charged with killing her husband as he lay in a Florida hospital bed last year has died.    Jan Sochalski faced a murder charge for allegedly suffocating her husband last May after he suffered life-threatening complications following back surgery. Sixty-four-year-old Henry Sochalski was a retired Trenton, New Jersey, police officer.    The couple lived in Florida.    The Flagler County Sheriff's Office told The Daytona Beach News-Journal (http://b...More >
    A woman charged with killing her husband as he lay in a Florida hospital bed last year has died.    Jan Sochalski faced a murder charge for allegedly suffocating her husband last May after he suffered life-threatening complications following back surgery. Sixty-four-year-old Henry Sochalski was a retired Trenton, New Jersey, police officer.    The couple lived in Florida.    The Flagler County Sheriff's Office told The Daytona Beach News-Journal (http://b...More >
  • Missing Midland man found in southern Michigan

    Missing Midland man found in southern Michigan

    Sunday, May 28 2017 8:20 PM EDT2017-05-29 00:20:28 GMT
    William “Bill” Brown (Source: Family)William “Bill” Brown (Source: Family)

    Family friends now tell TV5 Bill was found in Rochester Hills Sunday evening. 

    More >

    Family friends now tell TV5 Bill was found in Rochester Hills Sunday evening. 

    More >
Powered by Frankly
WNEM
Powered by WorldNow CNN
All content © 2017, WNEM; Saginaw, MI. (A Meredith Corporation Station) . All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.