The 'rice bucket' challenge helps the poor in India - WNEM TV 5

The 'rice bucket' challenge helps the poor in India

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Inspired by the ice bucket challenge, an Indian journalist has started the rice bucket challenge in India. (Source: CNN-IBN) Inspired by the ice bucket challenge, an Indian journalist has started the rice bucket challenge in India. (Source: CNN-IBN)
To participate in the rice bucket challenge, one must donate a bucket of rice to someone in need, post a photo online and challenge friends to do the same. (Source: CNN-IBN) To participate in the rice bucket challenge, one must donate a bucket of rice to someone in need, post a photo online and challenge friends to do the same. (Source: CNN-IBN)
The challenge is going viral in India. (Source: CNN-IBN) The challenge is going viral in India. (Source: CNN-IBN)
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(CNN) – An Indian journalist has come up with a new twist on the ALS ice bucket challenge to help the poor and hungry in her country. Instead of water, give rice.

Manju Latha Kalanidhi started her own rice challenge: donate a bucket of rice to someone in need, post a photo online and challenge your friends to do the same.

“Why waste water?” Kalanidhi said. “I felt like doing something more locally tangible. Rice is a staple here. We eat it every day, we can store it for months. Why not donate rice to someone who is hungry?”

The challenge is on its way to becoming viral in India. The explosion of interest in the rice bucket challenge is an indicator of how powerful social media has become in India.

The original ice bucket challenge, designed to raise funds to fight amyotrophic lateral sclerosis, also known as Lou Gehrig's disease, has become a global viral phenomenon.

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