State launches new summer-long safety campaign on Michigan roadw - WNEM TV 5

State launches new summer-long safety campaign on Michigan roadways

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LANSING, MI (WNEM) -

The Michigan Office of Highway Safety Planning (OHSP) has launched a new, summer-long campaign called Michigan Summer of Safety. It's to support increased federally funded seat belt and impaired driving enforcement by police departments, sheriff's offices and the Michigan State Police from Memorial Day to Labor Day.

Through community outreach and social media, the campaign also seeks to raise awareness of motorcycle, pedestrian, bike and child passenger safety throughout the summer. The goal is to reduce traffic fatalities and injuries on Michigan roads by increasing seat belt use and safe summer travel.

In a news release Michael L. Prince, director of OHSP said “As travel increases during the summer, so do traffic fatalities and serious injuries. Michigan Summer of Safety is a reminder to all of us to ‘take safety along for the ride' by driving and boating sober, wearing helmets and reflective gear when biking and riding motorcycles and always wearing a seat belt.”

Traffic safety organizations across the state will participate in Michigan Summer of Safety by displaying campaign materials and distributing summer-related safety information in their communities. Posts on OHSP and other state agency social media pages throughout the summer will feature safety tips and the #misummerofsafety hashtag to enhance the outreach efforts.

According to the University of Michigan Transportation Research Institute, 40 percent of the traffic fatalities and serious injuries in 2014 occurred in May, June, July and August.

Check out the Michigan Summer of Safety campaign video on youtube.com/ohsp. Free Michigan Summer of Safety materials are available to order from OHSP on michigan.gov/ohsp.

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