It's National Mail Order Catalog Day - WNEM TV 5

It's National Mail Order Catalog Day

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It’s National Mail Order Catalog Day!

No, we’re not talking about mail order spouses. We’re talking about consumer goods you order right to your home from a catalog.

The hobby is a thing of the past thanks to the convenience of online shopping.

This holiday is to commemorate Aaron Montgomery Ward who produced the first Montgomery Ward’s mail order catalog.

The catalog came out in August 1872 and was just a single sheet of paper listing different merchandise for sale.

The catalog grew into a 540 page book that sold over 20,000 different items.

Fast forward 20 some years and the first Sears catalog was mailed in 1896.

Benjamin Franklin is believed to be the first cataloger in the United States, according to the National Mail Order Association.

National Mail Order Catalog Day is observed on Aug. 18 very year.

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