United Way expanding focus on communities - WNEM TV 5

United Way expanding focus on communities

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The United Way of Genesee County kicks off its fundraising campaign in Flushing.

"We're seeing an outpour of people's heart and their tokens to drive what we're doing here in Genesee County," said campaign chair Tony Burks.

The United Way helps to support 43 different organizations across the county.

Burks said this year, the United Way is putting a bigger emphasis on reaching several different communities in Genesee County.

"We moved to a regional based kick-off. Usually we would be industry-based but we moved to six different regions so we did a kick-off in Flint, Fenton and today here in Flushing."

Flushing Mayor Kevin Keane was also at Thursday's kick off-event.

He was happy to helped present checks to two local school districts and a local church. 

"The initial reconnection of the United Way to the greater Flushing area was really emphasized by the contributions that were made today: dollars for water assistance for senior citizens and for literacy for some of our youngest citizens—we're just thrilled that United Way is back."

Chapters of the United Way from across Mid-Michigan are also working on campaigns, including in Bay County, where they’re hoping to raise $1 million and in Saginaw where organizers have a goal of more than $2 million.

Both chapters are hoping to reach one out of three residents with programs supported by the United Way.

Representatives said it's up to you to help the United Way meet its goal in Genesee County of improving 70,000 lives in the community.

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