Sponsors step in to continue tradition of River Roar Boat Races - WNEM TV 5

Sponsors step in to continue tradition of River Roar Boat Races

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BAY CITY, MI (WNEM) -

The roar has been restored.

For the 29th year, the sound of speed boats will fill the air this summer on the Saginaw River. After many feared the Bay City River Roar would be silenced due to lack of funding.

On Wednesday, three corporate sponsors – Maier and Associates, Fabiano Brothers and Kroger – have stepped in to drop the green flag.

Chad Cunningham, with the event’s board of directors, said some expenses have been cut.

"We weren't going to be able to have the event, but due to the outreach of the community to send in donations and Maier and Associates stepping up as the key event sponsor," Cunningham said. "We've raised the fifty to sixty thousand that we needed to put the event on."

The races are set for June 25-26, as part of the U.S. Formula One powerboat tour. It will have three boat classes competing: Formula-1, Formula-2 and Formula Lights.

Maier and Associates is the title sponsor for River Roar. Founder Wayne Maier said the decision to get involved was a no-brainer.

"Puts bay city on the map. People understand when you talk about you know the river roar they know it's in this community. I think it's good for the businesses downtown," Maier said.

River Roar proceeds also go to local charities. A benefit that Maier wants to continue for a long time.

"Hopefully this is just not a one year event. It will continue to go on and we'll be able to continue this thing on for the next 10 years if possible," Maier said.

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