General Motors is rolling out a new car-sharing service.
The service, called Maven, is similar to the rent-a-bike programs in metropolitan cities.
The program will be offered in Ann Arbor. It will focus on serving faculty and students at the University of Michigan.
There will be GM vehicles at 21 parking lots across the city for rent.
“GM is at the forefront of redefining the future of personal mobility,” said GM President Dan Ammann. “With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future.”
Additional city-based programs are expected to launch in bigger areas later this year, GM said in a press release.
The program works through the Maven app. Users can search for and reserve a vehicle on their smartphone. Users also use their smartphone to unlock the car.
The price includes insurance and fuel, GM said.
“Maven provides on-demand access, choice and ease of use. The right vehicle and right mobility service for the right trip at the right time,” said Julia Steyn, GM vice president, Urban Mobility Programs.
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