High honors for local GM dealership - WNEM TV 5

High honors for local GM dealership

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GRAND BLANC, MI (WNEM) -

Sixteen years ago, in 2000, General Motors introduced the Dealer of the Year Award to recognize the top GM dealerships in the nation.

And ever since the award’s inception, Al Serra Chevrolet is one of the very few dealerships in the country to have earned Dealer of the Year honors each and every year.

This year, what makes the accomplishment even more noteworthy is the fact that the Al Serra GMC team also has been singled out as one of GM’s top performers in the country for 2015.

“All the credit goes to our associates here at the Al Serra Auto Plaza. They simply pour their heart and soul into delivering the best possible experience to our customers,” says Joe Serra, President of Serra Automotive. “I couldn’t be more proud and thankful to every member of our Al Serra team.”

Serra received notification of the awards in separate letters from Vice Presidents from both Chevrolet and GMC, with the official trophy presentation and celebration taking place recently in New York City.

According to a General Motors spokesperson, the Dealer of the Year Award acknowledges the exemplary sales and service achievements of these dealers and their commitment to a top-notch retail experience that complements GM’s outstanding products. 

“While I don’t want to diminish our achievements, these things are in our past. Our focus needs to be on the here and now,” says Serra. “I say it all the time: It’s vital that we remain humble and hungry.

“This is a ‘what have you done for me lately’ business, as it should be. Every day, we need to work to improve our performance.”

Al Serra Chevrolet and Al Serra Buick-GMC are located at the Al Serra Auto Plaza on S. Saginaw Street just south of Hill Road in Grand Blanc Township. Other franchises on the Auto Plaza campus include Al Serra Cadillac, Al Serra Chrysler-Dodge-Jeep-Ram, Honda of Grand Blanc, Kia of Grand Blanc, Subaru of Grand Blanc and Volkswagen of Grand Blanc.

The Al Serra Auto Plaza also features one of the largest used vehicle operations in the United States.  

The Al Serra Auto Plaza is the flagship location of the Serra Automotive network headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network is currently comprised of of 52 automotive franchises and 36 dealerships in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado.

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