Second year of summer-long safety campaign launches in Michigan - WNEM TV 5

Second year of summer-long safety campaign launches in Michigan

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The Michigan Office of Highway Safety Planning (OHSP) is launching the second year of the summer-long campaign, Michigan Summer of Safety.

The campaign supports federally funded seat belt and impaired driving enforcement by police departments, sheriff’s offices and the Michigan State Police from Memorial Day to Labor Day.

Through community outreach and social media, the campaign also seeks to raise awareness of bike, pedestrian, motorcycle and child passenger safety throughout the summer.  The goal is to reduce traffic fatalities and injuries on Michigan roads by increasing seat belt use and safe summer travel.

“Traffic fatalities and serious injuries on the roadways increase during the summer months,” said Michael L. Prince, OHSP director.  “Michigan Summer of Safety is a reminder to all of us to ‘take safety along for the ride’ by always wearing a seat belt, wearing helmets and reflective gear when biking and riding motorcycles, and driving and boating sober.”

Last year, the Michigan Summer of Safety campaign reached over 10 million Michigan residents and visitors between Memorial Day and Labor Day with help from partners like the Michigan Department of Natural Resources, the Michigan State Police, the Michigan Department of State, the Michigan Department of Transportation and many more.

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