Cadillac wants to set up virtual showrooms - WNEM TV 5

Cadillac wants to set up virtual showrooms

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Car dealerships of the future may not have actual cars.

The Wall Street Journal reports Cadillac wants to set up virtual showrooms where buyers would learn about a car through a virtual reality headset.

Driving off with a vehicle immediately would be impossible, because stores won’t have an inventory.

They will, however, have tester cars on site to be loaned for those servicing their vehicles or wanting to test drive.

"I can see with tech savvy people that might be the way to go," said Mike O'Neil, resident.

He said the idea of a virtual reality purchase isn't real enough for him.

"To me, when you get a new car and you sit in it, it's personal when you're buying a car," O'Neil said.

Marc Labadie, owner of Cadillac Buick GMC in Bay City, said the concept isn't coming to his dealership, but said Cadillac's concept could bring changes to some lots in Mid-Michigan.

"Some will be a full service dealership like ours that has service and sales and inventory where you can touch and feel the product. Some will be more remote in rural area where they're pooling from the regional inventories and not necessarily having cars on the ground," Labadie said.

As to whether or not virtual reality car buying sticks, Labadie is taking a wait and see approach.

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