Tesla crash could hurt sentiment on driverless cars - WNEM TV 5

Tesla crash could hurt sentiment on driverless cars

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DETROIT (AP) -

The death of a driver who was using Tesla Motors' semi-autonomous mode could add to the public's apprehension about driverless cars.

Joshua D. Brown of Canton, Ohio, died in the accident May 7 in Williston, Florida, when his Tesla Model S failed to automatically activate its brakes and crashed into a tractor-trailer.

Tesla's shares dropped 3 percent in after-hours trading after the government said it would investigate the crash.

The crash could hurt efforts to bring self-driving technology to market. In a recent University of Michigan survey, two-thirds of drivers said they are moderately or very concerned about riding in a self-driving vehicle.

But analysts said Thursday that it would be unfortunate if public sentiment swung too far against driverless vehicles, which could potentially save thousands of lives each year.

Copyright 2016 The Associated Press. All rights reserved. 

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