Schools boost advertisement to entice new students to attend - WNEM TV 5

Schools boost advertisement to entice new students to attend

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Back to school may be a month and a half away, but schools are already trying to attract students.

That's thanks to school of choice, which allows students to pick what district they attend regardless of their address.

"Well, we're always looking for students. We want to have as many in our buildings as possible," said Tim Wilson, superintendent at Carrollton Public Schools.

Wilson's district is one of many looking to secure new students when enrollments ramp up in mid-August.

"We advertise. A lot of it is word of mouth through our teachers and our parents and students themselves. And then we also advertise. We use radio advertisement. We use TV advertisement as well," Wilson said.

Birch Run, Hemlock and Saginaw Public Schools have also taken to the airwaves to attract more students. The pupils are a valuable commodity with thousands of dollars in state funding on the line.

While Wilson said it's important to make sure new students come through the doors, retaining those students is the key to long term success.

"Greatly improving our technology. We've got a real strong teaching staff. You know, a lot of good things going on here. We offer a lot of electives a lot of other districts can't offer," Wilson said.

He said recruitment efforts have gone well. In fact, the high school is full and there are only a few spots remaining for both the elementary and middle schools.

Wilson said it's a sure indicator the type of education being offered, as well as the advertisement efforts of the district, is working.

"I think every district can improve and get a little better and we pay attention to that. We try to talk to our parents and our kids and our teachers and we've made quite a few improvements over the last three years and we're going to continue to do that," Wilson said.

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