Meijer to eliminate plus-size clothing department - WNEM TV 5

Meijer to eliminate plus-size clothing department

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(Source: Meijer) (Source: Meijer)
GRAND RAPIDS, MI (WNEM) -

Meijer is doing away with its plus-size department.

By early 2017, plus-size departments in each of the retailer’s 230 stores across the Midwest will be joined with misses and women’s.

The company said it wants to create a shopping experience based on trends, not size.

“Over the past few years, we’ve placed an increased focus on bringing more on-trend, affordable apparel to our customers,” said Peter Whitsett, executive vice president of merchandising and marketing. “This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they’re looking for, regardless of what size they wear.”

The Grand Rapids-based retailer is also rolling out equal pricing for all women’s clothing as well and will not charge extra for plus sizes even though production costs more.

“Plus-size apparel is often priced higher than missy or women’s sizes,” said Annette Repasch, group vice president of softlines for Meijer. “We believe all our customers deserve to pay the same price for the same trends, regardless of size.”

Shoppers said they like the change.

"I like it. I think it is really good. I think they did a really good job," said Tammy MacShara, shopper.

She said pants are becoming easier to find in her size.

"It's bigger in the selections where you can see it now. When you walk in here, I was like whoa! And I like it because I can find what I'm looking for," MacShara said.

The change will allow women at any size to find what she wants for the same price.

Janice Snyder was shopping for new clothes after having her son six weeks ago.

"One price should be, this shirt should be the same price no matter what size it is," Snyder said.

Meijer representatives said there are currently 15 stores undertaking the shopping experience. However, not everyone is a fan.

"It's just confusing because they used to have your juniors, women and plus size. So you knew everywhere you were going. Now it's all meshed together," said Christina Long, shopper.

Meijer corporate said they believe this will create more of a one stop shopping experience for all people of all sizes.

MacShara said she will be back.

"I think this improvement will make people want to come more. When you can find something you are looking for it's worth coming," MacShara said.

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