Al Serra joining forces with Draper dealership in Saginaw - WNEM TV 5

Al Serra joining forces with Draper dealership in Saginaw

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Photo provided. Photo provided.
Photo provided. Photo provided.
SAGINAW, MI (WNEM) -

Looking to trade in your vehicle? A local dealership is expanding their inventory. 

“We are thrilled to be in Saginaw,” said Joe Serra, President of Serra Automotive. “And we couldn’t ask for a better match than merging with the Draper team and their long history of putting the customer first. Plus, our location on Bay Road puts us right in the middle of all the action!”

The new dealership names will be Serra Chevrolet and Serra Toyota. While the name of the buildings have changed, the company said a lot of the faces inside each store will remain the same. 

“It’s all about people. They’re the key,” Serra said. “We did our homework and found the team in place to be outstanding. We are looking forward to a smooth transition and keeping the same friendly faces Draper customers have come to know. And that includes Rob himself!”

In addition to Rob Draper, the Serra Saginaw group will be led by Executive Manager Kevin Cassidy. Cassidy most recently served as new car manager of Al Serra Chevrolet at the Al Serra Auto Plaza in Grand Blanc.

“Kevin knows his way around a dealership,” Serra said. “He brings with him a passion for serving the customer. His energy, knowledge, and leadership is invaluable. We’re excited for him to have this opportunity.”

The addition of the two new stores in Saginaw brings the total Serra dealerships in Michigan to 21.

The automotive network is based in Grand Blanc and ranks among the top 10 privately-held automotive groups in the nation. 

"I look all over for ways to grow, how to grow, when to grow and how to grow. This was a perfect fit. The DNA of the store and what we think we can bring to it," Serra said.

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