10 ads that stand out during Super Bowl 52 - WNEM TV 5

10 ads that stand out during Super Bowl 52

Posted: Updated:
(Courtesy of Febreze via AP). This photo provided by Febreze shows a scene from the company's Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewe... (Courtesy of Febreze via AP). This photo provided by Febreze shows a scene from the company's Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewe...
(Anheuser-Busch via AP). This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut o... (Anheuser-Busch via AP). This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut o...
(Anheuser-Busch via AP). This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut o... (Anheuser-Busch via AP). This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut o...
(Anheuser-Busch via AP). This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut o... (Anheuser-Busch via AP). This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut o...
(Coca-Cola via AP). This photo provided by Coca-Cola shows a scene from the company's Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (Coca-Cola via AP). This photo provided by Coca-Cola shows a scene from the company's Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers.

NEW YORK (AP) - It's Super Bowl ad time again. Advertisers of all stripes are vying for the attention of the 111 million viewers expected to tune in. The goal is to be the most-talked about ad over the water cooler - or Slack chatroom - come Monday morning.

From Steven Tyler de-aging for Kia to Amazon's imagining of different voices for Alexa, here are 10 ads that are likely to be talked about. And if you're not interested in tuning it to watch the big game on Sunday, you can stream all of these ads ahead of time.

___

Amazon

The internet giant's founder, Jeff Bezos, stars in this 90-second comedic ad showing different celebrities including chef Gordon Ramsay, actress Rebel Wilson, singer Cardi B and actor Anthony Hopkins subbing in for the voice of Amazon's voice assistant Alexa.

___

Budweiser

Anheuser-Busch dispenses with its usual Clydesdales and puppies and instead goes with a 60-second ad that depicts, to the tune of "Stand By Me," the company's program to provide water to areas in need.

___

Bud Light

The beer brand's recent ads have centered on a Game of Thrones-like universe that uses the meaningless-but-catchy phrase "Dilly Dilly." Now, in a 60-second ad running in the second quarter, the brand introduces "Bud Knight," a heroic character who is ambivalent about helping out in a battle.

___

Coca-Cola

The soda maker strives to include everyone in its 60-second ad: people of different ethnicities, someone in a wheelchair and a person who uses the they/them pronoun are all shot at various locations in Mexico clutching or drinking different varieties of Coke.

___

Doritos & Mountain Dew

The two Pepsico brands have linked spots that show a lip-sync battle between Peter Dinklage, who lip syncs a Busta Rhymes song as a representative for Doritos Blaze, and Morgan Freeman, who lip syncs a song by Missy Elliott for Mountain Dew Ice.

___

Febreze

Procter & Gamble's air freshener tackles toilet humor with a 30-second ad airing in the second quarter. It purports to be a documentary about Dave, whose "bleep don't stink." The kicker: Since your Super Bowl party guests are a bunch of not-Daves, you might want to take other precautions against bathroom odor.

___

Kia

The automaker has enlisted Aerosmith lead singer Steven Tyler (who last popped up in a Skittles Super Bowl ad two years ago) to promote its Stinger sports car. In the ad, he drives backward so fast that he gets younger thanks to computer-generated magic. In a nod to advertising tropes, the ad also contains a subliminal message if you watch it backward; Kia helpfully provides this version online.

___

Michelob Ultra

The Anheuser-Busch light beer brand has 30-second ads in the second and fourth quarters starring Chris Pratt . In one he runs and does yoga while singing along to "I Like Beer," a remake of a country song from the 1970s.

___

Pepsi

The soda maker calls back to its past Super Bowl advertising efforts with Britney Spears, Michael Jackson, Celtics basketball player Kyrie Irving and Cindy Crawford in a 30-second ad airing right before the Justin Timberlake halftime show.

___

WeatherTech

The maker of car floor mats shows footage of its new factory being built in a 30-second ad in the first half of the game. On-screen text reads: "At WeatherTech, we built our new factory right here in America. Isn't that the way it's supposed to be?" It's the fifth consecutive year WeatherTech has advertised during the Super Bowl that all of its operations are in the United States.

___

This story has been updated to correct the name of the car in the Kia ad. It's Stinger, not Stringer.

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by Frankly
WNEM
Powered by WorldNow CNN
All content © 2018, WNEM; Saginaw, MI. (A Meredith Corporation Station) . All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.