Stroh's releases new brew to Michigan - WNEM TV 5

Stroh's releases new brew to Michigan

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Courtesy: Stroh's Courtesy: Stroh's
DETROIT (WNEM) -

Stroh Brewery Co. is releasing a new beer called "Perseverance" that is brewed in the style of a Detroit Session IPA. 

The beer will be sold exclusively in Michigan.

"The return to Detroit began with Bohemian two years ago, and Perseverance is the next vital step in our homecoming," said Andy Gurjian, Stroh's Brand Manager. "Perseverance IPA represents a shift from the reintroduction of historical beers to new formulations that will define the next great generation of Stroh's brewing. Our renewed spirit of innovation is a direct reflection of the drive, resurgence and grit that is alive and well in Detroit."

Perseverance IPA is a flavorful, hoppy session beer with a moderate 4.5% ABV. 

A symbolic first pour will be held at 6 p.m. on May 9 at Brew Detroit, where the beer will be brewed exclusively.

Perseverance IPA has begun shipping to independent beverage retailers throughout Michigan. It will be available on draft and in 12 oz. bottles at select pubs beginning next week.

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