Lyft's 'Taco Mode' brings riders to closest Taco Bell

Source: CNN

Delivery drivers typically bring food to customers, but this week they'll be bringing customers to food.

Lyft and Taco Bell are partnering up to test Lyft's new feature called "Taco Mode."

It routes customers to the nearest Taco Bell for a free taco during their ride.

The ride-sharing company and fast food giant said they share a lot of customers.

Lyft will experiment from 9 p.m. to 2 a.m. on Thursday in Orange County, California, using about 15 vehicles wrapped in festive taco wallpaper.

It's expected to expand nationally in 2018.

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