Olivia Jade Giannulli

Actress Lori Loughlin and daughter Olivia Jade Giannulli attend Women's Cancer Research Fund's An Unforgettable Evening Benefit Gala at the Beverly Wilshire Four Seasons Hotel in Beverly Hills, California.

Sephora announced Thursday that it will be ending a makeup partnership with social media influencer Olivia Jade Giannulli after her parents were charged in an alleged college admissions scam.

"After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately," the statement from the company said.

Giannulli has been a student at the University of Southern California as of the fall of 2018.

Her parents, actress Lori Loughlin and designer Mossimo Giannulli, are among 50 individuals facing federal charges in what investigators dubbed "Operation Varsity Blues" -- a scheme in which wealthy parents allegedly cheated to help their children get into prestigious universities. It's the largest college admissions scam ever prosecuted by the Department of Justice, officials said.

Loughlin and Mossimo Giannulli are charged with conspiracy to commit mail fraud and honest services mail fraud. They allegedly paid bribes totaling $500,000 in exchange for their two daughters to be designated as recruits to the USC crew team, though they did not participate in crew, according to court filings obtained by CNN.

According to the complaint, Mossimo Gianulli emailed pictures of his daughters on indoor rowing machines to William "Rick " Singer, the man who has pleaded guilty to orchestrating the massive scam.

The photos were used to create fake athletic profiles.

Mossimo Giannulli and Loughlin were recorded on calls with a cooperating witness stating that if they were ever caught they would say they made a donation to the foundation, the indictment stated.

They were arrested and released earlier this week after posting a $1 million secured bond.

In addition to Sephora distancing itself from Loughlin's daughter,  the Hallmark Channel also severed ties with Loughlin on Thursday afternoon. 

"We are saddened by the recent news surrounding the college admissions allegations. We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including Garage Sale Mysteries, an independent third party production," the network's parent company said in a statement to CNN.

Technology giant Hewlett Packard also removed an ad featuring Loughlin and her daughter.

"The company does not currently have a relationship with either of them," the company said in a statement.

CNN has reached out to representatives for the family.

The-CNN-Wire ™ & © 2019 Cable News Network, Inc., a Time Warner Company. All rights reserved.

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